Expectation Selling Master Class
A Revolutionary New Way to Achieve BOTH Success and Lifestyle Balance
in Your Real Estate Career
Are you exhausted by the 24/7 grind of being a real estate agent?
Are you done missing out on your life because you’re always attached to work?
Do you want a more efficient business but don’t know how to get there?
If the answer is YES...
then this course will teach you how you can transform your real estate career into one that offers freedom, flexibility, and financial success without sacrificing the things that matter most to you!
Introducing
Expectation Selling
Expectation Selling is a comprehensive sales system designed to streamline your real estate business, freeing up countless hours in your day so you can transform your work/life balance!
Developed by 3 industry experts
Proven track record of
over a billion dollars in
sales
And with
over 45 years of
combined experience
Expectation Selling offers a unique approach. It's about learning and implementing systems to maximize efficiency rather than constantly chasing more.


Build a thriving business that works around YOUR life

Spend quality time on WHO and WHAT matters most

Learn to Dictate YOUR schedule
It's not about what you have to lose…
It's about everything you have to gain!
How Expectation Selling Works
Here's what Expectation Selling will teach you:
- To create boundaries between your work and personal life while still delivering an exceptional client experience without being on-call around the clock.Â
- Experience immediate relief as you stop putting out fires and start running your business with a clear, strategic communication plan.
- To eliminate the headache and drama of price reductions, inspection negotiations, offer negotiations, appraisals, etc.
- To close more deals in significantly less time.
- To turn every client into a referral source and client for life with just one conversation.
- To gain more freedom, time, and control, while delivering a competitive edge that sets you apart in the real estate market.
Unpacking the Modules of Expectation Selling:

MODULE 1
Laying the Groundwork
In module 1, you will get a broad overview of how Expectation Selling works, how it differs from anything you’ve ever learned before, and how the two foundational strategies of proactively setting expectations and implementing relational systems will radically transform your career and personal life from this point forward.

MODULE 2
How Expectations Work
Module 2 will help you fully understand the various types of expectations and how they profoundly impact your professional and personal life, likely without you even realizing it. You will learn to shift from a reactive mindset based on unstated expectations to a proactive mindset based on clear expectations. This simple but transformative shift will give you the foundation required for you to enjoy healthy relationships at work and home and start you on the path to achieving the flexibility and freedom you crave.

MODULE 3
Removing The Roadblocks
Module 3 will help you evaluate your own assumptions, expectations, and behaviors that result in your business running you rather than -vice versa You will identify how you unintentionally reinforce many of the things that keep you running 24/7 and then learn skills to change those behaviors, ultimately putting you back in the driver's seat of your career and life.

MODULE 4
The Art of Setting Expectations
Module 4 will give you the basic tools to begin implementing Expectation Selling on a practical level. You will learn the ART of framing expectations with 4 simple and practical skills that you can implement today for immediate results. You will learn how to ask questions differently, frame expectations, and present options to your clients that will save time in every single transaction & radically improve your efficiency. After experiencing the results of implementing these first 4 skills, you won’t be able to put this course aside!

MODULE 5
The Elite Skills of Expectation Selling
Module 5 takes you beyond the basics and will teach you more elite, advanced skills for setting expectations in spantle yet extremely powerful ways. You will learn how and when to use each skill and why they work well with any client in any market. Mastery of these techniques will take you to the “next level” in your journey to get control of your business and balance in your life.

MODULE 6
Expectation Selling as a Buyer’s Agent
In Module 6 we will teach you to apply your new skillset more specifically to your work as a Buyer’s Agent and give you 4 simple and unique strategies that will not only significantly reduce the time it takes to lead your buyers from “looking” to “closing” but will make every buyer’s experience less stressful and much more fun!

MODULE 7
Expectation Selling as a Listing Agent
Module 7 will teach you how to apply your new skillset specifically to your work as a Listing Agent. You will learn how to systemize your processes and skillfully set expectations with every seller that will virtually eliminate unnecessary phone calls & drama while delivering a repeatable and exceptional client experience.

MODULE 8
The Major Deal Killers & How To Solve Them Up Front (Buyer Agent)
Module 8 will teach you how to predict the problems and prevent terminations at the three primary “deal killer” stages of a buyer’s transaction; offer negotiation, inspection, and appraisal. Mastering this skill set will give you the confidence and tools to overcome almost any obstacle at these stages and bring more deals to the closing table.

MODULE 9
The Major Deal Killers & How To Solve Them Up Front
In Module 9, we continue to overcome major deal killers, this time from the listing side of the transaction: loan issues, offer negotiations, inspection negotiations, and appraisal issues. Learning to set specific expectations around these points proactively will keep you off the "hot seat” when things don’t go as hoped and pave the way to more successful, less stressful closings.

MODULE 10
Clients for Life
Having a referral based business is the holy grail for real estate agents. In Module 10, we will teach you the secret to having ONE essential conversation that turns clients into lifelong partners who contribute to the ongoing growth of your business through referrals.

MODULE 11
Your Next Step - Systemization & Automation
Now that you have mastered the Art and Skills of Expectation Selling, Module 11 gives you the next steps to get even more time back on your calendar by using automation to set and reinforce expectations across all aspects of your business. This is the ultimate tool for getting your time, control, and freedom back while running the most efficient business possible.
Meet Your Instructors

Hi, I’m Jan
I never imagined I'd end up in sales—of any kind. In fact, I once believed my personality was fundamentally
Hi, I’m Dave
My journey into real estate began unexpectedly in the middle of a successful career in pharmaceutical sales
Hi, I’m Mason
And I first discovered Expectation Selling as a young employee watching Dave & Jan in....Start Your Transformation Today!
Growth
Package
- Complete Lifetime Access to the Program
- Downloadable Audio Files for Each Lesson
- Lifetime Access to Digital Downloads, Resources, and Exercises
- 11 Modules of Course Content
- 46 Video Lessons
- Implementation Workbook Digital Download
Accelerator
Package
- Complete Lifetime Access to the Program
- Downloadable Audio Files for Each Lesson
- Lifetime Access to Digital Downloads, Resources, and Exercises
- 11 Modules of Course Content
- 46 Video Lessons
- Implementation Workbook Digital Download
- Systemization & Automation Guide
- 19 Bonus Videos with Real World Examples
- 18 Video Scripts to Record
- Bonus Material: Reframing Questions
- Bonus Material: Buyer Tasklist
- Bonus Material: Templated Vendor Guide
Mastery
Package
- Complete Lifetime Access to the Program
- Downloadable Audio Files for Each Lesson
- Lifetime Access to Digital Downloads, Resources, and Exercises
- 11 Modules of Course Content
- 46 Video Lessons
- Implementation Workbook Digital Download
- Systemization & Automation Guide
- 19 Bonus Videos with Real World Examples
- 18 Video Scripts to Record
- Bonus Material: Reframing Questions
- Bonus Material: Buyer Tasklist
- Bonus Material: Templated Vendor Guide
- 3x 30-Minute Coaching Sessions

Satisfaction Guarantee
We know the material in this course works, but we also know you can’t say that for sure until you’re inside the course. That’s why you can join now, watch the videos, try the exercises, and go through the process for 30 days… If you’re unsatisfied for any reason, just email us for a full refund.